EQUATION catapulted in the men's fashion space in 2016 with a differentiated product offering on the premise
of quality, innovation and craftsmanship. Within a short span of time the brand has been able to capture the imagination of the trade through its fashion offerings and value proposition while achieving customer delight.
The journey which began with Timeless formal soon transcended to Smart Casuals and Young Formals thus comprising addressing the fashion needs for all day wardrobe solutions with products that are stylish,
well fitted, comfortable and easy-on-pocket.
The brands's steady progress has not only attracted established distributors from across the country but it has
also but also made rapid expansion in the Middle East and African markets. The brand intends to continue
its growth story by making it available at untapped markets and also joining hands with and prominent
retail outlets and pursing shop-in-shop formals.