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EQUATION catapulted in the men's fashion space in 2016 with a differentiated product offering on the premise

of  quality, innovation and craftsmanship. Within a short span of time the brand has been able to capture the imagination of the trade through its fashion offerings and value proposition while achieving customer delight.

The journey which began with Timeless formal soon transcended to Smart Casuals and Young Formals thus comprising addressing the fashion needs for all day wardrobe solutions with products that are stylish,

well fitted, comfortable and easy-on-pocket.

The brands's steady progress has not only attracted established distributors from across the country but it has

also but also made rapid expansion in the Middle East and African markets. The brand intends to continue

its growth story by making it available at untapped markets and also joining hands with and prominent

retail outlets and pursing shop-in-shop formals.

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